This Online Branding Guide has been developed to ensure the consistent application of Smartkarma’s Visual Identity.
Our visual identity is more than just our logo. It is the combination of several components that give us our distinct visual look and feel. These include our logo, corporate colours, typographic and photographic styles.
It is essential that these guidelines are followed to enable a strong and consistent application of our visual style across all media. This will build consumer brand awareness and recognition.