Usage on Backgrounds

When placing the Smartkarma logo on an image, colour or pattern, it is essential that there is enough contrast between the logo and the background. The logo must not be placed on backgrounds that distract from or compete with the logo.

For backgrounds 40% black or less use the full colour logo. For backgrounds darker than 70% black use the Smart Teal logo. Do not use the logo on backgrounds between 40% and 70% black as they are too similar in colour to the logos.

Correct Background White
White Background
Correct Background Nearly White
Nearly White Background
Inactive Grey Background
Subtle Black Background
Active Black Background
Black Background