Imagery plays an important role in Smartkarma’s digital and printed material as it has the power to tell a story about our brand and communicate with our consumers on an emotional level.
Smartkarma’s approved photographs have been chosen from a deep understanding of our consumer base. Our photography style is black and white and conveys a sense of globalism, multiculturalism and professionalism. Electronic devices play a major role as they give us the opportunity to showcase our online platform.
Choosing the right imagery is as important as choosing the right words.
Examples of correct photographic styles
Showcase our platform in everyday use
Ensure our platform, not the device is the main focal point
Tell a visual story through natural expressions and realistic interactions
Examples of incorrect photographic styles
Avoid photographs using outdated digital devices
Avoid overly staged photography
Avoid forced or fake facial expressions