The Curation Compass plays an important part in our brand recognition. It consists of three elements that have been carefully selected for their meaning;
- Compass Points
The compass points represent our desire to lead the way in our field. The star represents the “smart” part of our name and the circle represents “karma”. The name “Curation Compass” was coined by Adinda Praditya. In this usage, curation is defined as the process of collecting, analysing, sorting and presenting digital content in an organised manner.
The Curation Compass can be used as a free-standing graphical element without the word mark and can be used either in the specified rounded edge box or on its own. As with the Primary, Secondary and Tertiary Logos, the Curation Compass must be used as provided and cannot be altered in any way.