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Smartkarma's Branding Guide
  • Visual
  • Voice
  • Video
  • Design System

Percentages

Spell out “percent” instead of using the % symbol, unless there are space constraints (social media posts, headlines, and so on).

Introduction

  • Voice
  • Tone

Brand

  • Company Name
  • Tagline
  • Descriptor
  • One-sentence explainer

Style

  • Basics
  • Writing guidelines
    • Posting and blog usage
    • Abbreviations and acronyms
    • Active voice
    • Capitalisation
    • Contractions
    • Numbers
    • Dates
    • Decimals and fractions
    • Percentages
    • Ranges and spans
    • Money
    • Time
    • Punctuation
    • People, Places, and Things
    • Commonly used words

    © 2025 Smartkarma's Branding Guide. Copyright © 2019 Smartkarma Innovations Pte Ltd. All rights reserved.

    • Visual
    • Voice
    • Video
    • Design System