Written version: “Smartkarma is the independent investment research network that brings together independent Insight Providers, institutional investors, private accredited investors, and corporate IR professionals and management.”
Spoken version: “Smartkarma is an investment research network that unites independent Research Providers, Investors, and Investor Relations Professionals.”
Alternative spoken version: “Smartkarma is an independent online network that publishes institutional-level investment Insights for private and professional Investors.”
Bullet point version (a.k.a. The CliffsNotes):
- “Smartkarma is an online network of independent analysts, investors, and investor relations professionals.”
- “Our analysts publish unbiased, institutional-level research daily.”
- “The platform allows for real-time communication between analysts, investors, and corporates.”
- “The ‘Spotify’ of investment research according to Bloomberg – all research on the platform is available for a single subscription fee.”
To be used on sales materials and by sales people and other employees when describing the company in a few words.