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Visual
Voice
Video
Design System
Decimals and fractions
Spell out fractions.
Yes: two-thirds
No: 2/3
Introduction
Voice
Tone
Brand
Company Name
Tagline
Descriptor
One-sentence explainer
Style
Basics
Writing guidelines
Posting and blog usage
Abbreviations and acronyms
Active voice
Capitalisation
Contractions
Numbers
Dates
Decimals and fractions
Percentages
Ranges and spans
Money
Time
Punctuation
People, Places, and Things
Commonly used words
Visual
Voice
Video
Design System
