Imagery plays an important role in Smartkarma’s digital and printed material as it has the power to tell a story about our brand and communicate with our consumers on an emotional level.
Smartkarma’s approved photographs have been chosen from a deep understanding of our consumer base. Our photography style is black and white and conveys a sense of globalism, multiculturalism and professionalism. Electronic devices play a major role as they give us the opportunity to showcase our online platform.
Choosing the right imagery is as important as choosing the right words.