Smartkarma’s corporate colours are a distinct and crucial part of our identity as they make us instantly recognisable. The colours have been carefully selected to both harmonise and compliment each other.
When applied consistently, our corporate colours provide a strong visual link, recognition and trust across various digital and printed materials and communications. This sets Smartkarma apart from our competitors. No colours other than those specified below may be used.
Smart Teal is our hero colour. It was created by mixing our legacy colours Smart Blue and Karma Green. Smart Teal retains the freshness of the original colours whilst representing the maturing of our company.
Our selection of 7 neutral greys enhances, supports and contrasts Smart Teal. They help portray our personality which is bold, innovative and credible.
When applying these colours to text please follow the following rules:
- Light backgrounds: Only use Active Black, Subtle Black and Grey Grey
- Dark backgrounds: Only use Inactive Grey and Nearly White
Investment Outlook Colours
Bullish Green and Bearish Red have been chosen to represent an Insight Provider’s positive or negative investment outlook. Bullish Green can also be used in charts to contrast Smart Teal.
Care should be taken to use these colours correctly to ensure consistency across our platform.
Our Highlight Colours have been chosen to add further visual contrast to our core colours. However, please use them sparingly. Using too many colours in any application can create a rainbow effect that does not correctly represent our brand.
We have specifically selected sixteen colours to be used when generating charts. These include some of the colours from above and some additional colours to add contrast to detailed charts. They are to be used in Smartkarma’s Chartbuilder, Google Sheets and Microsofts Excel as well as other chart generating applications.
Please see the section “Charts” for examples of how to use the colours correctly.
Corporate Colours derived from the Smartkarma Gradient
Secondary Support Colours
These colours have be chosen to support our core colours. They can be used as an alternative when the chart colours are too strong or too bright.
Intelligent Silver Tint
Smart Teal Tint
Externally Printing Coloured Documents
Please consult the design and front-end teams before engaging in externally printing any Smartkarma branded products.
A degree of expertise is required in the understanding of colour specification such as Pantone Colour Matching Systems for print, textiles and other products. Furthermore colours differ between spot colour and four colour processes and coated and uncoated stocks. Modes of printing such as screen printing output at a lower resolution and this needs to be accounted for in the creation of the artwork to be sent to respective printers.